Vol. 5, No. 3 (2013), International Journal of Marketing Studies

• • The Effects of Consumption and Work Satisfaction on the Life of Professionals: The Case of University Professors
  • •  Gerald Hampton   
    •  Robin Peterson   
    •  Marco Wolf   
    • p1
    •  PDF 
      
• • Marketing Management Trends in Tourism and Hospitality Industry: Facing the 21st Century Environment
  • •  Nuno Gustavo   
    • p13
    •  PDF 
      
• • Energy-Efficient Lighting: Consumers’ Perceptions and Behaviors
  • •  Nam-Kyu Park   
    •  Eunsil Lee   
    • p26
    •  PDF 
      
• • Ascertaining the Dynamic Competition in Channel Relationship Management
  • •  Han-Kuang Tien   
    •  LiChung Jen   
    • p36
    •  PDF 
      
• • Determinants of Consumer Intention to Pirate Digital Products
  • •  Budi Setiawan   
    •  Fandy Tjiptono   
    • p48
    •  PDF 
      
• • The Impact of Functional Competencies on Firm Performance of Pharmaceutical Industry in Jordan
  • •  Emad Masoud   
    • p56
    •  PDF 
      
• • Emerging Profiles of Female Marketing Managers in the Islamic Republic of Iran: Winning and Losing Competitive Laps in a Relay Race against Male Counterparts
  • •  Farrokh Safavi   
    • p73
    •  PDF 
      
• • Understanding Corporate Rebranding: An Evolution Theory Perspective
  • •  Alexander Tevi   
    •  Olutayo Otubanjo   
    • p87
    •  PDF 
      
• • English in Korean Advertising: An Exploratory Study
  • •  John Holmquist   
    •  Brian Cudmore   
    • p94
    •  PDF 
      
• • Market Orientation and Corporate Performance of Insurance Firms in Nigeria
  • •  Benson Ogbonna   
    •  Ogwo Ogwo   
    • p104
    •  PDF 
      
• • A Critical Analysis on Advertising Banks Products and Services in Ghana
  • •  Shani Bashiru   
    •  Alhassan Bunyaminu   
    • p117
    •  PDF 
      
• • An Empirical Investigation among Iranian Consumers with Variety Consumption Habits in Cosmetic Sector
  • •  Alireza Miremadi   
    •  Shirin Toutoue   
    •  Rosa Oghani   
    • p133
    •  PDF 
      
• • A Review of Impulse Buying Behavior
  • •  G. Muruganantham   
    •  Ravi Bhakat   
    • p149
    •  PDF 
      
• • Challenges and Opportunities of Indian Rural Market
  • •  Pardeep Kumar   
    • p161
    •  PDF 
      

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