Abstract

This paper examines the association among consumer well-being, job satisfaction, and life satisfaction for
college professors. The joint relationship among this particular assortment of variables has not been reported
upon in the literature to date, and is subjected to examination here. Various theoretical and practical constructs
are set forth, and several hypotheses are advanced. The hypotheses are tested through an assessment of data
emanating from a survey of college professors at a South Western university. Various implications of the
findings are outlined.

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