About Journal

International Journal of Marketing Studies (IJMS) is an international, double‑anonymized peer‑reviewed, open‑access journal published by the Canadian Center of Science and Education. The journal publishes original research articles, applied studies, and educational articles in the fields of marketing, consumer behaviour, and related business disciplines.

Authors are encouraged to submit complete, original, unpublished manuscripts that are not under review by any other journal. All published articles are freely available online.

Focus and Scope

International Journal of Marketing Studies publishes original, unpublished manuscripts in marketing science and its applications. Submissions should present sound theoretical, empirical, or methodological contributions relevant to consumer behaviour, marketing strategy, market analytics, branding, and broader marketing systems.

Topics within the journal’s scope include:

- Consumer behaviour and buyer decision processes
- Marketing strategy, planning, and management
- Brand management, brand equity, and brand communication
- Market research, data analytics, and consumer insights
- Digital marketing, social media, and e‑commerce
- International marketing and cross‑cultural consumer studies
- Services marketing and customer relationship management
- Marketing ethics, corporate social responsibility, and sustainability
- Pricing, distribution, and supply chain marketing
- Advertising, promotion, and integrated marketing communications
- Retail marketing and omnichannel strategies
- Marketing education and pedagogical innovations in marketing
- Interdisciplinary studies linking marketing with psychology, sociology, economics, or information systems

The journal also considers concise review articles, theoretical papers, and pedagogical studies when they fall within the above areas.