Vol. 4, No. 3 (2012), International Journal of Marketing Studies

• • The Effect of Alternative Market Orientation Strategies on Firm Performance
  • •  Eric Micheels   
    •  Hamish Gow   
    • p2
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• • Korean TV Soap Operas in Taiwan: An Investigation of Consumers’ Clothing Purchase Behavior
  • •  Hsiu-Ju Hsu   
    • p16
    •  PDF 
      
• • Wine and the Consumer Price-perceived Quality Heuristics
  • •  Freddy Lee   
    • p31
    •  PDF 
      
• • Service Quality of Night Markets in Taiwan
  • •  Ching-Hsu Huang   
    • p36
    •  PDF 
      
• • Marketing Strategy of Imported Beers before Liquor Liberalization
  • •  Sinee Sankrusme   
    • p45
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• • An Empirical Investigation of the Relationship between Organizational Culture and Customer Orientation: The Mediating Effect of Knowledge Management (An Empirical Study in the Household Appliance Industry in Iran)
  • •  Hassan Ghorbani   
    •  Seyedeh Masoomeh Abdollahi Demneh   
    •  Arezoo Khorsandnejad   
    • p58
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• • The Value Proposition Concept in Marketing: How Customers Perceive the Value Delivered by Firms– A Study of Customer Perspectives on Supermarkets in Southampton in the United Kingdom
  • •  Almoatazbillah Hassan   
    • p68
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• • Determination of Consumer Behaviour amongst Millennials in Dermaceuticals (Skin Care Products)
  • •  Abdullah Junaid   
    •  Reshma Nasreen   
    • p88
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• • Dependence and Commitment: Main Determinants of Negotiation between Suppliers and Retailers
  • •  Mbarek Rahmoun   
    •  Mohsen Debabi   
    • p100
    •  PDF 
      
• • Market Segmentation and Customer Focus Strategies and Their Contribution towards Effective Value Chain Management
  • •  Tarun Bose   
    • p113
    •  PDF 
      
• • The Extent of Facebook Users’ Interest in the Advertising Messages
  • •  Rudaina Yousif   
    • p122
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• • Customer Satisfaction Modeling in Hotel Industry: A Case Study of Kish Island in Iran
  • •  Pardis Mohajerani   
    •  Alireza Miremadi   
    • p134
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• • Does Facebook Matter in Egyptian Graduate Environment? A Marketing Perspective
  • •  Ahmad Ebeid   
    • p153
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• • Using Social Marketing Principles to Describe Local Isfahan Managers' Attitude about Using New Energy Resources
  • •  Hussein Dollatabady   
    •  Farham Amiri   
    •  Olfat Bidmeshk   
    • p160
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• • An Exploration of Emotional Intelligence and Market Segmentation, Targeting and Positioning in Selected CentralBusiness Districts in Nigeria
  • •  Ezekiel Ebitu   
    •  Patrick Mbum   
    •  Abigail Okon   
    • p173
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• • Marketing Strategy for Soybean Products: Familiarity Breeds Content
  • •  Kwaku Ahenkora   
    •  Yarhands Arthur   
    •  Stephen Banahene   
    • p186
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