Vol. 3, No. 4 (2011), International Journal of Marketing Studies

• • E-Government in Marketing a Country: A Strategy for Reducing Transaction Cost of Doing Business in Tanzania
  • •  Muhajir Kachwamba   
    •  Øystein Sæbø   
    • p2
    •  PDF 
      
• • Structural Model for the Analysis of Stock Market Price Index
  • •  S.O.N. Agwuegbo   
    •  J.N. Mojekwu   
    •  A.P. Adewole   
    •  A.N. Maduegbuna   
    • p17
    •  PDF 
      
• • Personality Traits Hierarchy of Online Shoppers
  • •  Tsai Chen   
    • p23
    •  PDF 
      
• • The Love of Money, pressure to Perform and Unethical Marketing Behavior in the Cosmetic Industry in Uganda
  • •  Stephen Nkundabanyanga   
    •  Charles Omagor   
    •  Bruce Mpamizo   
    •  Joseph Ntayi   
    • p40
    •  PDF 
      
• • The Effect of Marketing Communications on the Sales Performance of Ghana Telecom (Vodafone, Ghana)
  • •  Nana Okyere   
    •  Gloria Agyapong   
    •  Kwamena Nyarku   
    • p50
    •  PDF 
      
• • The Impact of Source Credibility on Saudi Consumer’s Attitude toward Print Advertisement: The Moderating Role of Brand Familiarity
  • •  Methaq Sallam   
    • p63
    •  PDF 
      
• • Comparison between Holistic Museum Visitors and Utilitarian Museum Visitors
  • •  Taskin Dirsehan   
    •  Azize Yalçin   
    • p78
    •  PDF 
      
• • Examining the Impact of Internal Marketing on Organizational Citizenship Behavior
  • •  Mehdi Abzari   
    •  Tohid Ghujali   
    • p95
    •  PDF 
      
• • Jordanian Consumer’s Evaluation of Retail Store Attributes: The Influence of Consumer Religiosity
  • •  Hamza Khraim   
    •  Aymen Khraim   
    •  Firas Al-Kaidah   
    •  Daher Al-Qurashi   
    • p105
    •  PDF 
      
• • Empirical Verification of the Accuracy of Valuation Estimates Emanating From Nigerian Valuers: A Case Study of Lagos Metropolis
  • •  C. Ayedun   
    •  O. Ogunba   
    •  S. Oloyede   
    • p117
    •  PDF 
      
• • Customer Orientation of Service Employees: A Case Study of Iranian Islamic Banking (Based on COSE Model)
  • •  Kambiz Hanzaee   
    •  Majid Mirvaisi   
    • p130
    •  PDF 
      
• • Importance of the Corporate Reputation in B2B Context in Iran: An Empirical Study
  • •  Alireza Miremadi   
    •  Nazila Babakhani   
    •  Maria Yousefian   
    •  Hiva Fotoohi   
    • p146
    •  PDF 
      
• • Investigation of the Effects of Stores’ Tenant Mix and Internal and External Environmental Conditions on Customer Satisfaction from Shopping Centers in Iran
  • •  Maryam Abghari   
    •  Kambiz Hanzaee   
    • p158
    •  PDF 
      
• • Customer Satisfaction with Service Quality in Conventional Banking in Pakistan: The Case of Faisalabad
  • •  Salman Khalid   
    •  Babak Mahmood   
    •  Muzaffar Abbas   
    •  Shabbir Hussain   
    • p165
    •  PDF 
      
• • An Investigation of TV Advertisement Effects on Customers' Purchasing and their Satisfaction
  • •  Seyyed Yaser Ebrahimian Jolodar   
    •  Mohammad Ansari   
    • p175
    •  PDF 
      

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