Abstract

With the development of society, human beings require more on different aspects of life, especially on food. For
coping with the conversion of consumers’ requirement, marketers should master new requirements firstly. In
addition, students are treated as a kind of consumers with high consumption on food, and it is necessary for
marketers to exploit their new ideas towards food. On account of this, the most efficient way is to do marketing
research. This report illustrates three methods of marketing research, comparison among three methods, and
advice to marketers.

This work is licensed under a Creative Commons Attribution 4.0 License.