Patients Loyalty Framework towards Healthcare Services in Malaysia


  •  Kastury Gohain    
  •  Seethaletchumy Thambiah    
  •  Tan Chuie Hong    

Abstract

The goal of this research is to determine the components that compel the healthcare stakeholders to become loyal towards the system.  With extensive literature study of previously completed work, six crucial variables has been finalized. Hence, these variables will be justified to uphold loyal patients in healthcare. The findings highlighted the importance of loyalty in medical care. The factors leading to loyalty are identified and the relationship between the distinguished variable and loyalty is reconfirmed as prior documented studies.



This work is licensed under a Creative Commons Attribution 4.0 License.
  • ISSN(Print): 1833-3850
  • ISSN(Online): 1833-8119
  • Started: 2006
  • Frequency: bimonthly

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