Abstract

This research aims to verify, through a case study, if a firm operating in a sector plagued by the crisis can successfully overcome the start-up phase by creating shared value with stakeholders, supporting and anticipating the trends of its reference environment. The study of the choices that have enabled the company to establish itself and its results, if consistent with the assertions of the literature, will, therefore, allow to validate the thesis and to measure the effectiveness of the theories and observations cited. The originality of the work lies in the proposed case study: a company that, since the start-up phase, every day “listening” to the needs of the market, and thanks to the propensity to technological innovation in addition to dimensional growth both nationally and internationally, has been at the center of the transformation processes in its industry, rather than be guided by it. All associated with the voluntary adoption of structural and organizational, production and communication models that enable the social responsibility of the Renner Italy SPA to generate values and not just profits.

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