Abstract

Corporate culture has become an important topic during the last thirty decades. Although it is intangible, it plays a more and more important role in the development of a corporation. Yet in China, there exist some problems in corporate culture construction. These problems, to some extent, are due to not having though understanding of corporate culture and its history. Therefore, this paper reviews the development of corporate culture both in and out of China, summarizes the characteristics of corporate culture, and from the perspective of in-depth understanding of corporate culture analyzes some of these problems of corporate culture building and the causes.

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