Abstract

In order to know the real situation of the peasants’ financial demand in Shandong province, questionnaire surveymethod is accepted. According to the 8537 questionnaires, using the descriptive analysis, the peasants’ financingdemand in Shandong rural area is insufficient. According to this investigation, unfamiliarity with finance?departure of main labor force and the small-size intensive and scale management are the main reasons. In orderto increase the financial demand, it is necessary for government to enlarge propaganda through TV, and financialinstitutions to build more branches beforehand. Besides, the transfer of land?scientific training and more supportto agriculture are also needed.

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