Abstract

In today’s world organizations strive to achieve competitive advantage. To this end, mass customization (MC) as
a source of competitive advantage has generated a lot of interest. Gap however exists in terms of exploring
factors enabling the successful development of MC. The current study examines the role of organizational
learning capabilities in the development of MC. In addition workplace spirituality has been known to influence
organizational learning capability. Workplace spirituality also impacts overall employee as well as
organizational outcomes and practices. The goal of the study is to explore the linkages between the dimensions
of workplace spirituality, organizational learning capability and MC. Based on a comprehensive literature review,
a theoretical framework and propositions are derived. The findings are expected to provide guidance for firms to
effectively develop MC practices.

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