Abstract

This study examines the transformative role of artificial intelligence (AI) in revolutionizing the fashion and retail industry, focusing on enhancing consumer experiences, fostering sustainability, and driving innovation in retail. AI’s applications in personalized recommendations, virtual try-ons, and supply chain optimization are explored alongside its societal implications. The integration of sustainability is a key focus, highlighting how AI reduces overproduction, facilitates circular fashion, and fosters conscious consumerism. Case studies such as Nike’s AI-powered retail stores and the Lynn University Surreal Fashion Show illustrate practical applications and innovations during the COVID-19 pandemic. This research synthesizes insights from The Business of Fashion and McKinsey reports, emphasizing trends and challenges shaping AI’s integration into the future of fashion retail.

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