Abstract

This study examines the implementation of proactive public services in the Saudi public sector and its relationship with public value creation, drawing on Moore’s public value theory. Using a quantitative approach, the research investigates the extent of proactive service delivery implementation, its impact on perceived public value, and the organizational factors influencing its success. A survey of 312 public sector employees from various Saudi public sector organizations was conducted. The results indicate a moderate level of proactive service implementation and reveal a significant positive relationship between proactive services and perceived public value creation. Organizational readiness, technological infrastructure, and employee skills were identified as key factors influencing successful implementation. This study contributes to the understanding of proactive public services in the public sector and provides practical implications for public sector managers.

This work is licensed under a Creative Commons Attribution 4.0 License.