Abstract

The article analyses the women participation in SMEs business. The rapid absorption of women into the labor
market has been influenced by several factors. The rapid economic growth was due largely to important growth
in the SMEs business, where substantial and proportionally larger increase of female workers has been registered.
Among all sectors of the economy, the SMEs have recorded the highest growth rate during the last decade. The
increase in the female labor force participation in SMES business may also be attributable to improving
economic incentives in employment and policies favoring the employment of women. In addition, the combined
effects of increased years of schooling, access to family planning services, improved maternal and child care,
leading to arise in the average age at marriage, have allowed women to take advantage of the increased
employment opportunities. Survey was conducted from 300 women in SMEs business in rural Sindh by using
simple random technique from four districts, Shikarpur, Jacobabad, Kandhkot/Kashmore and Larkana Districts.
Questionnaire was the basic tool to find out the major challenges of rural women as an entrepreneur business. It
was revealed that there is great potential of rural women I doing the various entrepreneur business like in
Kandhkot, Jacobabad, Rali, Ajrak and Sindhi caps they are very much unique and they were generating income
from there families. It was further revealed that the rural women is less confident and their husbands were
always given them hard time once they are exposing them selves to out side the boundaries of the house. The
biggest challenges which they were facing they were doing all business in house, lack of marketing facilities,
Karo Kari criminal activities and they were deprived from the basic rights. This study contributes and explores
the Rural Women challenges in SMEs business and how these critical unethical problems we can overcome like
KARO KARI, and other various social issues growth.

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