Abstract

The current study aimed at understanding the influence of the Entrepreneurship Initiatives on creativity and innovation in business. It was hypothesized that the dimensions of entrepreneurship including (Strategies, Technology, Resources, Management Support and Culture) positively influences the creativity and innovation of business within the Jordanian environment. The sample of the study was derived from a telecommunication company which included (34) individuals from the high and the middle management.

The results of the study indicated that there is a positive influence of entrepreneurship initiatives on creativity and innovation within organizations and enterprises. The most influential variables appeared to be (Culture, Management Support, Technology, Strategies and Resources) respectively. The most influential variable appeared to be the culture. The study recommended nourishing the culture within the Jordanian business environment in a way that makes more welcoming to any Entrepreneurship Initiatives.

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