On Green Strategy: Effect on Automotive Industry of Pakistan

  •  Muhammad Ahmed Butt    
  •  Paul Katuse    
  •  Juliana Namada    


The purpose of this paper is to examine the green management and sustainable growth operations interventions specifically in the automotive industry perspective. Existing literature on green management and sustainable development has been studied with special focus on green strategy in the automotive industry as explored in the environmental-oriented research in respect of the selected automotive firms. The research unfolds the prodigious concern witnessed among the world governments, international agencies and policy decision-makers in global firms, related to green economy, green management and green strategy in order to achieve triple bottom-line impact. Paradoxically, the dominant automotive players have different green strategies for developed and developing economies. Approaches, internalizing the strategic decision-making, range from proactive to reactive. The investigation leads to a focus on main environmental initiatives and issues in the automotive industry of Pakistan. Significant improvement is needed to tackle environmental concerns and to acquire the catalyst effect of green management interventions to abate and reverse the damage already done to environment. The study of Pakistan may offer value for researchers and practitioners for further research in green management and green strategy in national industry context.

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