On the Legal and Market Analysis of “Direct Selling” in China

  •  Yu Tian    


By exploring the origins and literal translations of “direct selling”, “multi-level marketing”, and “pyramid scheme” and analyzing the principles of laws, the principles of market economy, and the relationship between laws and regulations and market principles, this thesis concludes the positive meanings and the unscientific points of Regulation on Administration of Direct Sales & Regulation on Prohibition of Chuanxiao, expecting to founding a sound theoretical basis for the amendment and perfect of laws in the direct selling field.

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