Abstract

A series of strategic management researches in the competitive dynamics are introduced to tackle on the question of how certain firms are processed to the effective strategies and the ways to sustain their market leadership positions. From the individual action-response dyads (Smith, Grimm, & Gannon, 1992) to the entire repertoire of competitive actions, researchers have developed theoretical framework how competitive repertoire can explain firm’s sustainable competitiveness. Competitive repertoire is all started as a way to find out the staging of strategic processes, that are the sequence and speed of actions. And it is shaped by the interplay of multiple competitive actions carried out by the attacking firm and perhaps punctuated by one or more competitive responses made by rivals (Ferrier, 2001). In sum, competitive repertoire can be one of the promising action-based constructs that may be possible to gain a predictive power as well as a more profound understanding of sustaining competitive advantage in the hypercompetitive environment.

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