Abstract

Due to the financial crisis, a series of changes have been brought to global trading environment. Compared with
internal-oriented companies, private enterprises in Wenzhou, most of which are in export-oriented
internationalization model, suffer more in the financial crisis. The traditional internationalization model of these
enterprises in Wenzhou is forced by the complicated and volatile foreign trade environment to have their model
changed; therefore, this thesis will analyze financial crisis’ impacts on traditional operation model of such
enterprises and present a way for transformation.

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