Abstract

This study seeks to identify the impact of the application of social responsibility on the creation of a competitive advantage. The study has been applied on Jordanian private universities. 200 copies of the questionnaire were distributed over managers and officials at these institutions. 82% of the 164 questionnaires which were distributed over the study sample ware recovered. A group of social responsibility dimensions represented by the local community, employees, customers (students at private universities), the environment and studying its impact level on the creation of competitive advantage for Jordanian private universities have been focused upon.

The hierarchical cluster has been used, where universities have been divided into groups. The results show that the first group of private universities uses social responsibility at a high and notable scale, while the second group uses social responsibility at a low scale. The results show that the group using social responsibility at a high scale, its competitive advantage is high, while the second group which uses social responsibility at a low scale, its competitive advantage is low.

The study demonstrates the importance of social responsibility and the interest of Jordanian private universities to apply it for its positive and clear impact on the creation of a competitive advantage in the market.

 

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