Abstract

Strategic planning in small organizations is significantly different from large organizations. The process is informal in nature, as in most of the cases, the entrepreneurs are the sole strategic decision-makers. They manage the day-to-day operations and perform multiple tasks, chalking out a growth plan. The core necessity of strategic leadership is to view the market and opportunities. By design, small manufacturing organizations have the advantage of flexible economies of scale which the large-scale industries cannot create. There are many areas in which small organizations in India can take the role of an outsourced agent and provide support to large-scale industries. Small organizations have developed competence to work on uncertain conditions, largely to meet the demand fluctuations of their customers. While maintaining this skill, they should gradually create market focus. This can further enhance their capability and preparedness to deal with changes in the growing competitive market in India.

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