The Trojan Horse of International Markets: Manipulating Websites in Access Economy
- Elham Al-Oraij
- Abdulrahman Al-Aali
Abstract
The concept of access economy is relatively new, evolving at the beginning of 2015 from the sharing economy concept. Further, it marks a new trend in the business world. Building on the work of Mazaheri et al. (2014), this paper aims to expand the proposed model to the access economy world. This paper has two goals: to uncover more elements of the new access economy enterprises, and to further falsify the findings of Mazaheri et al. (2014) model. With the help of the access economy principals, it was possible to expand the model to the access economy domain. Limitations and areas for future research are discussed afterwards.- Full Text:
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- DOI:10.5539/ijbm.v11n7p172
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