Abstract

It is argued that Strategic Management is concerned with ‘The Whole Organization’. The whole organization includes four main functional areas, which are marketing, operations management, finance and human resource management. Each functional area requires strategic thinking, which is thinking for the future. What a whole organization needs is to make strategic decisions and put the strategy into action. According to the sixth edition of ‘Exploring Corporate Strategy’ (2002), it says a strategy is ‘the long-term direction of an organization’. This essay is concerned with the strategic management of a whole organization, the relationships of different functional areas and the implementation of the strategy in an organization.

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