Abstract

Factors affecting the real estate market are of great importance worldwide. This study will investigate the factors influencing Saudis to purchase real estate. The study examines the effect of Knowledge and learning, Personality, Social class, and family members (Spouse, Children, and Parents) on the intention to purchase real estate. A total of 300 questionnaires were distributed to respondents in Jeddah. Based on 220 questionnaires collected, the results show that knowledge and learning, children’s influence, and parents had a positive effect on the intention to purchase real estate, while the personality, social class, and spouse had no effect on the relationship between independents and the customers’ intention to purchase real estate among Saudis.

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