Abstract

Employee engagement was one of the core topics in academic research and management headlines. The purpose of this paper was to examine the effects of contextual variables, which include the career development planning, flexible welfare policy and employee involvement programs, towards employee engagement of the new generation employees under the China’s manufacturing industry. The results showed that the career development planning, flexible welfare policy and employee involvement programs would positively impact the new generation employee engagement in the manufacturing industry in China. Furthermore, the results provided suggestions for managers to motivate new generation employee engagement in China.

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