The Study on Influencing Factors of Team Brainstorming Effectiveness
- Zhenguo Zhao
- Jialin Hou
Abstract
Brainstorming is a creative and innovative tool. As a team problem-solving tool, team brainstorming can help the team conceive a lot of creative ideas and methods. Through a review of relevant literatures, this paper summarizes the three main factors of team brainstorming effectiveness: the heterogeneity of team composition, processing mode of team social information and interactive mode of team members. In addition, a conceptual model is built to show the interaction among the three.- Full Text:
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- DOI:10.5539/ijbm.v5n1p181
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