Abstract

This objective of this study was to find an optimum shopping centre size and ideal tenant mix for the current shopping centres around the proposed Thatchfield Convenience Centre. This was done in order to maximise economic sustainability and return on investment. A mixed-method of study was used, employing mainly interviews and questionnaires for data gathering. After determining the main shopping centre tenant categories, questionnaires determined potential customers’ preferences regarding retailers. Residents’ demographic profiles were used to compare predicted preferences with those obtained through questionnaires and interviews in order to triangulate results. Architects were then able to apply the findings to conceptualise a possible layout.

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