Needs Analysis Survey of MBA Students: A Case Study

  •  Indra Devi Subramaniam    
  •  Wan Fadzilah Wan Yusoff    
  •  Tanusia Arumugam    


The aim of this study was to identify the needs of prospective MBA with reference to three MBA programmesoffered by a university. The three programmes are conventional MBA full time programme, conventional MBApart time programme and the fast track one year executive MBA programme. The research design was across-sectional field study. The research instrument was a structured questionnaire. A convenience samplingtechniques was used to select the respondents. Based on the review of literature, six propositions were developedto be tested. The result of the study found that selection of the MBA programme was based on the needs of therespondents. The study also found that there was no association between age, sex, highest educationalqualification and reason for studying MBA with choice of MBA programme. There was a significant relationshipbetween employment and work experience with choice of MBA programme. Ability to choose the specializationthey want for their job ranked first among reasons for selecting the conventional MBA programmes. Theopportunity to pursue a one year fast track programme which was more manageable for working adults likethem ranked first as the reason for selecting the executive MBA programme. Of the six research propositions,four were rejected while two were not rejected.

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