The Evaluation and Selection of Supply Chain Models for Short-Life-Cycle Products

  •  Xuenian Zhao    
  •  Qiang Zhou    
  •  Xia Pan    


Based on the characteristics of short-life-cycle products and the current status of China's flower industry andapparel industry, this paper analyzes the two most commonly used supply chain models, the direct selling–fixedpoint mode and the wholesale–agent mode. In addition, within the framework of growth/share matrix (BCGmatrix), supply chain models for four categories of enterprises (slim-dog enterprise, problem-enterprise,cow-enterprise and superstar-enterprise) were proposed and analyzed.

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