Abstract

Business globalization, preference for teamwork to individual work and the changing workforce demographics
have made workforce diversity management necessary for firms. Mismanaged diversity can be detrimental to
the employee satisfaction and productivity. Employees who feel more valued work hard while the group that
consider themselves as minority group feel less valued leading to lower performance. This paper identifies
innovative strategies for managing workforce diversity in Kenyan leading corporations in present global
scenario. The paper looks at how communication strategies, performance management, leadership initiatives and
shared responsibilities are used in managing workforce diversity. Activities of different corporations in Kenya
are reviewed to identify those that are inclined to the management of workforce diversity.

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