Abstract

Emerging and developing countries, particularly in Asia, have seen relatively strong economic growth. With
right information technology (IT) adoption, the strong growth would provide a great advantage in improving the
potential of the growth of companies. This paper highlights information technology (IT) applications have
moderating effects towards collaborating capability-organisational competitive advantage relationship based on
empirical justifications of 295 Multimedia Super Corridor (MSC) Malaysia companies. These findings from
Malaysia, a fast growing Asian country, would serve as guidelines to organisations in other emerging and
developing countries on key IT application necessary for organisational competitive advantage. Findings reveal
that there were nine IT applications that moderate the collaborating capability-E-Mail, Content Management,
Decision Support System, Knowledge Base/Repository, Document Management, Search Engine, Website
Content, Intranet and Internet Access. The contributions to research and practice including suggestions for
future studies are discussed.

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