Organizational Factors in the Product Design Development Process

  •  Yosuke Kanno    
  •  Satoshi Shibata    


The purpose of this study is to identify management requirements for creating more highly advanced and
innovative designs. This study focuses on ways to involve design divisions in the product development process
as well as organizational requirements that impact that process by evaluating the results of existing design
management research and analyzing survey results of recipients of Japan's Good Design Award. In this analysis
we show that having design divisions involved from an early stage contributes to the overall product
development process, and separately preparing for organizational factors in design development is insufficient to
create highly advanced and innovative designs. Further, we examined the impact of organizational factors related
to design development on the contribution of design divisions in developing highly advanced and innovative

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