Abstract

The main purpose of the research is to provide some new cognition toward more operational dynamic capability
concept based on the enterprise’s life cycle concept and a dynamic enterprise construct. The logic of ten
dynamic enterprise’s characteristics is followed and propositions are developed. These propositions are
providing basis for development of empirical testing as well as indicating conditions for building and sustaining
enterprise’s dynamics. An integral and holistic governance and management approach is of crucial importance
for implementing enterprise’s major orientation toward “dynamics”. This orientation should be incorporated in
goals and objectives at all hierarchical levels of management process; that is in enterprise’s vision, mission, and
strategies as well as in operative goals and objectives of an enterprise.

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