Leveraging Employee Engagement Surveys Using the Turnover Stimulator Approach: A Case Study of Automotive Enterprises in Thailand

  •  Maneewan Chat-Uthai    


Employee engagement and retention has long been a pressing management concern in Thailand’s automotive
sector. This study demonstrated how to improve the utilization of employee engagement surveys that are
customarily conducted by many companies. An 8-item questionnaire was utilized on a sample size of 336
employees from a chosen automobile distributor. Engagement mean scores were analyzed and compared for
current and exiting employee groups. Statistically significant differences among mean scores, if found, were then
used as the turnover stimulator. By comparing engagement mean scores for each independent factor with the
stimulator threshold, the risk-prone turnover group could be identified and monitored closely. In particular, this
turnover stimulator can be used to supplement a regular engagement survey and further point out areas or groups
needing immediate managerial attention.

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