Abstract

This research investigates the relationships between innovation antecedents and innovation-oriented cultures. In
addition, it explores the relationship between innovation-oriented cultures and performance outcomes. Our
findings from 192 CEOs across three industries indicate that risk orientation, R&D expenditures, intra-firm
linkages, improvisation and experimentation are related to innovation-oriented cultures. In addition,
innovation-oriented cultures contribute to product innovation and have a significant impact on a firm’s growth
and performance.

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