Abstract

The education is not only a major sector nowadays, but it is also an investment by parents for their children. This
study aims to investigate the effect of the dimensions (reliability, tangibility, responsiveness, assurance and
empathy) of service quality in primary education on parent satisfaction. This research is conducted in a public
primary school and self-administered questionnaire is used to collect the related data. Data is collected based on
SERVQUAL model through distributing 400 questionnaires to randomly selected parents in Celal Av?ar Primary
School in Turkey. The results of this study show that the tangibility, the reliability, the assurance and the empathy
of service quality are important dimensions and they have significant positive effect on parent satisfaction.

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