Online Ordering Systems and Consumer Acceptance - Using Box Lunch Order Systems as a Case Study

  •  Ling-Hui Yang    
  •  Ting-Sheng Weng    
  •  Hsiang-Pang He    


Fresh food is approaching a professional food value orientation. Taiwanese people have become increasingly
concerned with nutrition when eating out, and have begun to consider the nutrients and calories in box lunches,
in addition to price and taste. This study constructed a platform for an online box lunch ordering system. The
system contained a screen that allowed consumers to use checkboxes to select the dishes they wanted, which
could then be used to calculate the nutritional information, calories, and prices of the meal combination, in order
to achieve customization. At the same time, this study used purposive sampling to conduct a survey on actual
online users regarding the box lunch ordering system. The measuring tool was developed based on the
technology acceptance model (TAM). The linear structure equation was used to confirm the correlations between
the dimensions of the TAM. The results showed that the users’ perceived ease of use on the box lunch ordering
system would significantly influence the perceived usefulness, which would directly influence usage attitudes.
However, usefulness does not have a significant influence on usage behavioral intentions. The concept of food
value will promote the development of agricultural business opportunities for local food materials.

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