Study on the Influence of Enterprise Culture’s Reform on CRM Implementation


  •  Xiaoyu Li    

Abstract

Customer Relationship Management (CRM) has been seen as a major trend during the recent years in Chinese companies. It is undoubted that technique plays an important role in CRM, but it is only a way and one of the factors which make CRM work normally. The keys to implementation CRM successfully are the person who uses CRM system and the proper enterprise culture. This paper analyses the reform of enterprise culture’s effect on the implementation of CRM, and put forward a new customer-centered enterprise culture.


This work is licensed under a Creative Commons Attribution 4.0 License.
  • ISSN(Print): 1833-3850
  • ISSN(Online): 1833-8119
  • Started: 2006
  • Frequency: bimonthly

Journal Metrics

Google Scholar Citations

h-index: 174

i10-index: 1295

WoS Reviewer Recognition

Clarivate - Web of Science

IJBM partners with Web of Science to recognize our reviewers' contributions. You can forward your review thank-you email to reviews@webofscience.com to automatically log your certified credits on your Web of Science Researcher Profile.

Index

Contact