Abstract

Customer Relationship Management (CRM) has been seen as a major trend during the recent years in Chinese companies. It is undoubted that technique plays an important role in CRM, but it is only a way and one of the factors which make CRM work normally. The keys to implementation CRM successfully are the person who uses CRM system and the proper enterprise culture. This paper analyses the reform of enterprise culture’s effect on the implementation of CRM, and put forward a new customer-centered enterprise culture.

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