Haldiram’s: India’s Entrepreneurial Answer to the McDonald’s and the Pizza Huts


  •  Guru Prakash Prabhakar    

Abstract

Western companies are opening up their factories and offices in India in an unprecedented manner and thus creating a need to study the organization and management of their Indian counterparts. The emergence of India as an economic power over the recent years has created a need to understand the way business is carried out in that part of the world. Also important is to realize how businesses are founded and structured in India. Many Indian companies were family businesses to start with and even today some of the biggest companies listed on Indian stock exchange continue to be owned partly by the families. This research work attempts to study a typical Indian family run business, its inception, its aspirations, the challenges faced in the context of an emerging economy and the possible roadways to map the future. With this aim in mind a classic case of Haldiram’s is presented here and analyzed with a two pronged objective of presenting it in research conference and to be used as a case study for discussion in class room environment. This work is based on an interview with Mr. Pankaj Agrawal, Director, Haldiram’s.


This work is licensed under a Creative Commons Attribution 4.0 License.
  • ISSN(Print): 1833-3850
  • ISSN(Online): 1833-8119
  • Started: 2006
  • Frequency: bimonthly

Journal Metrics

Google Scholar Citations

h-index: 174

i10-index: 1295

WoS Reviewer Recognition

Clarivate - Web of Science

IJBM partners with Web of Science to recognize our reviewers' contributions. You can forward your review thank-you email to reviews@webofscience.com to automatically log your certified credits on your Web of Science Researcher Profile.

Contact