Abstract

This study was designed to examine the importance of different corporate financial information sources in
investment decision-making. To achieve this objective, 94 Jordanian individual investors were surveyed. The
result of study indicated that Jordanian individual investors ranked corporate annual reports as the most
important source of information for the purpose of their investment decision-making. This followed by the
published daily share prices, corporate web sites, newspapers and magazines, advice of friends, discussion with
company staff, stockbrokers’ advice and tips and rumours respectively. Thus, the findings of study revealed that
Jordanian individual investors place more emphasis on the usage of written information rather than verbal
information for the purpose of investment decision-making. The results also indicated that the usage of corporate
annual report and the discussion with company staff contribute significantly towards a good investment
opportunity. This indicated that Jordanian individual investors were very careful in their investment
decision-making process in that they prefer to depend on those sources that issued by the intended companies.

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