Evaluating Effect of Knowledge Management in Sales Forecasting: Evidence from Iran’s Food Retail Industry


  •  Ehsan Borousan    
  •  Navid Sharifian    
  •  Azin Hajiabolhassani    
  •  Shiva Hazrati    

Abstract

The paper is going to look at forecasting in a new way, using knowledge management concepts. Any forecast
including sales forecast have to use data, Information or knowledge in a personalized or codified way. Codified
knowledge can be assumed as the result of knowledge management. In this research codified knowledge used for
forecasting is measured in seven companies and also the accuracy of forecasting is evaluated. Results
demonstrate a significant growth of accuracy by using codified knowledge which is an elementary
implementation of knowledge management.


This work is licensed under a Creative Commons Attribution 4.0 License.
  • ISSN(Print): 1833-3850
  • ISSN(Online): 1833-8119
  • Started: 2006
  • Frequency: bimonthly

Journal Metrics

IJBM's citation performance is tracked through publicly available scholarly metrics. According to Google Scholar Citations (latest available snapshot):

  • h-index: 176
  • i10-index: 1322

These metrics reflect citations indexed by Google Scholar and are provided for transparency. The journal is not currently indexed in Web of Science or Scopus.

Index

Contact