Abstract

Based on the survey data of 111 rural insurance salesmen in Tai Ping Life Insurance Co., ltd, Sichuan branch,
this paper has empirically studied on influencing factors of rural insurance salesman’s sale performance by
applying multiple ordered and classification logistic model. The result shows that the gender of insurance
salesman, working time, levels of position, training goal, training ways, the single premium below 2 000 Yuan,
the reward sale and marketing ways of insurance are significant factors. This paper also analyzes the causes of
those factors briefly and puts forward relevant suggestions.

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