Abstract

In this era of a globalized economy, academic institutions need to seriously focus on long-term planning, customer satisfaction, and process design & quality improvement strategies. This study employs these criteria to investigate their impact on the performance in selected academic institutions in Bangladesh. For this, 105 valid responses from faculty members serving in both public and private universities had been obtained. In order to meet some criteria, purposive sampling technique has been used to collect the samples of the study. Structural Equation Modeling has been applied to test the research hypotheses. The descriptive statistics show that there is room for improvement in all variables considered in the study. The measurement models of the constructs were tested through confirmatory factor analysis with the fit indices found to be meeting the threshold values. The findings of the structural model demonstrate that two research hypotheses, related to the effects of customer focus and long-term planning were supported, while the other hypothesis regarding the effect of process design & quality improvement on organizational performance was not supported. These have important implications for the higher management of the university authorities as far as their performances are concerned. Some directions for future research have also been put forward.

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