Abstract

This study examines the key factors supporting sustainability in rural economies through a case analysis of Mazu Village. Using a mixed-methods approach combining qualitative and quantitative data, five interconnected elements are identified: agricultural activities, small-scale entrepreneurial efforts, traditional craftsmanship, participatory local governance and community-based social capital. Collectively, these factors boost economic resilience, alleviate poverty and improve community well-being. The findings suggest that agricultural activities are vital for maintaining rural livelihoods, but their effectiveness is significantly amplified when complemented by microenterprises and craft-based production, which generate additional employment. Transparency, accountability and participatory local governance structures are critical for resource mobilisation and supporting community-led planning processes. Social capital is strengthened through strong networks of trust, reciprocity and collective identity, enabling communities to confront economic challenges and work together. This research underscores the vital role of rural areas in contributing to national economic growth and social stability by placing Mazu Village within the broader context of rural development discussions. The findings highlight that sustainable rural economies require integrated policies that align local knowledge with institutional support mechanisms. Insights from Mazu Village provide valuable guidance for policymakers, development practitioners and researchers aiming to develop inclusive, context-sensitive and resilient rural strategies in Bangladesh and beyond.

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