Abstract

Entrepreneurship has gained global relevance due to its impact on economic and social development. This study focuses on the factors that influence the entrepreneurial intention of university students, specifically self-efficacy and creativity barriers, considering the context of higher education at the Technological Institute of Sonora (ITSON). A quantitative approach was used with a sample of 868 students, who answered an instrument designed to measure key variables. The data were analyzed using descriptive statistics and a structural equation model (PLS-SEM) to validate the hypotheses raised. The results demonstrate that self-efficacy is a crucial factor in fostering entrepreneurial intention, reflecting its ability to motivate and strengthen students' confidence in their entrepreneurial abilities. On the other hand, creativity barriers, both internal and external, have a significant negative impact on intentions. Among the barriers highlighted are lack of confidence, fear of failure, and lack of specific skills, which limits students' ability to develop entrepreneurial projects. Highlighting the importance of promoting educational strategies that strengthen self-efficacy and reduce creative barriers in university students. Fostering an entrepreneurial culture within education can not only increase entrepreneurial intention, but also contribute to the development of innovative projects that boost the economy and generate significant social benefits.

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