Abstract

This research paper reviews the evolution of the Web from its early phase, web 1.0, to the present state, web 3.0. The primary emphasis is placed on the shift that users have undergone, transitioning from content consumption to content creation, and now towards content validation. During the Web 1.0 era, users could only passively view static web pages. The introduction of Web 2.0 allowed users to generate and share content online. However, in the current era of Web 3.0, personalized content recommendations are offered through machine learning, which makes content validation more important. This study highlights the significance of these changes for digital media professionals, web developers, and web users, and concludes with recommendations for future research.

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