The Effects of EVC Plus on Firm’s Sales Performance


  •  Abdisalan Salad Warsame    

Abstract

This paper analyzed how EVC Plus affects the sales performance of local firms using coded data from HORMUUD Telecom (2017-2020) for privacy purposes and survey questionnaires extracted from local universities. Five clusters were chosen as a sample, universities, grocery supermarkets, pharmacies, utility companies, and government agencies. The study uses an autoregressive model and other techniques. The findings reveal that the adoption of EVC plus has a strong positive and significant correlation with a firm’s performance. The highest correlation coefficient is found in utility firms, followed by the universities, where almost all transactions are made in EVC Plus mobile money transfers.



This work is licensed under a Creative Commons Attribution 4.0 License.
  • ISSN(Print): 1833-3850
  • ISSN(Online): 1833-8119
  • Started: 2006
  • Frequency: bimonthly

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