Abstract

This study aimed at identifying the impact of applying quality standards on improving environmental tourism services of natural reserves in southern Jordan, the study population consisted of (5946) visitors from all natural reserves in southern Jordan. The descriptive analytical survey method was used, the study conducted a field survey using a questionnaire which was distributed to a six hundred (600) visitors from the nature reserves in southern Jordan who were chosen by a simple random method. The results of statistical analysis using the statistical program for social sciences (SPSS) showed that there is a statistically significant impact of applying quality standards (security and safety, accessibility, and Originality) on improving environmental tourism services in natural reserves in southern Jordan, in light of the study results, the study recommends the administration of natural reserves in southern Jordan to develop a plan to ensure the improvement of its eco-tourism services, by constantly applying quality standards.

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