Integrating Diffusion of Innovations and Theory of Planned Behavior to Predict Intention to Adopt Electric Vehicles

  •  Sun Jung Moon    


Electric vehicles (EVs) are recognized as effective solutions to the global air pollution problem, attracting much attention from businesses, governments, and consumers. Despite the heightened interest, EV penetration rates remain low. This study thus focuses on consumers’ evaluation of EV innovation to provide implications for promoting EV adoption by proposing a theoretical model that integrates the diffusion of innovations theory and the theory of planned behavior to examine the relationship between consumers’ perceived innovation characteristics and the adoption of EVs; the study findings indicate that the evaluation of consumers’ EV innovation has a significant impact on consumers’ attitudes toward and intention for EV adoption. Several important innovation characteristics promote practical implications for spreading EV acceptance.

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