Abstract

In this research article, the researcher covers the recent trends of E-commerce and security challenges in the
trusting-building process. The researcher observed that lack of trust is a consistent barrier to the adoption and
implementation of E‐commerce for customers in Business Industries. Prior research into the adoption of Ecommerce
and Internet banking has revealed many other challenges and barriers that hinder the acceptance and
engagement in E‐commerce transactions. In this research article, the researcher attempts to address some of the
challenges, by first gaining insights into each challenge, and providing possible solutions for the difficulties
faced as well as ideas for improvements, which ultimately leads to the increased adoption of E‐commerce.

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